
Ebony Drayton
MARKETER
RESUME
I aspire to bring about an innovative change to how companies develop their digital brand. My passion is derived from my unyielding belief that through marketing, I can make a difference. My understanding of social media vehicles, as well as influence and consumer behaviour, provides me with the foundation needed to generate a positive shift in marketing.
PROFILE
VALUES
CREATIVE
INTEGRITY
INNOVATIVE
ATTENTION TO DETAIL
INTELLECTUAL CURIOSITY
EXPERIENCE
Rocket Results - Brand Development Manager - Current
My role focused on managing all digital projects and marketing communications including ecommerce, social commerce and customer service. I built an identifiable brand that carried a positive genuine consumer relationship by focusing on content marketing, mobile commerce, digital marketing, and partner relationship management.
TypeAura - Marketing Communications Coordinator - Current
Coordinated the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team. Acting as a liaison between product management, sales and marketing.
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Karibu Cafe - Copywriter - on going
Following a simplistic design brief, working autonomously to
produce creative content with an explicit attention to detail.
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Kings Transport - Customer Service Representative – July 2014 - February 2016
A positive point of interaction with stakeholders to ensure basic needs are met for a high quality service that reflects the company core values. Resolves service problems by clarifying the customer's complaint through valuable interpersonal skills.
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Calendar Club - Franchisee - October 2015 to February 2016
Business management and staff development, contributing to stock distribution and logistics as well as staff training and weekly profit statements, including income reports.
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SKILLS
WORD PRESS
SOCIAL MEDIA
CORRESPONDENCE
ANALYTICAL REVIEW
BRAND DEVELOPMENT
VOLUNTEER
Kidzucate Inc - Marketing and Social Media - Current
Perth based Non-Profit and Charity Organisation. Working on implementing marketing strategies for current and future events as well as networking, incorporating symbolic thinking and correspondence.
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Perth Mediation Centre - Social Media Management and Content Creation. - Current
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Developing an online presence with a specialised digital strategy. The objective is to increase brand recognition and loyalty through the use of creative and interactive content with a clear call to action.
EDUCATION
Bachelor of Marketing, Advertising and Public Relations.
Completed July 2016, Edith Cowan University.
Course included:
Creative Writing
Digital Photo-media
Collaborative Design
Promotional Marketing
Corporate Communication
Business and Professional Ethics
Strategic Branding and Brand Development
Diploma of Leadership and Management.
Completed July 2016, Franklyn Scholar.
Developed the skills needed for planning, organising, implementing and monitoring the workload of others. Enhanced the ability to use emotional intelligence when evaluating solutions to unpredictable problems.