top of page

RESUME

Anchor 1

I aspire to bring about an innovative change to how companies develop their digital brand. My passion is derived from my unyielding belief that through marketing, I can make a difference. My understanding of social media vehicles, as well as influence and consumer behaviour, provides me with the foundation needed to generate a positive shift in marketing.  

PROFILE
VALUES

CREATIVE

INTEGRITY 

INNOVATIVE

ATTENTION TO DETAIL

INTELLECTUAL CURIOSITY 

EXPERIENCE

Rocket Results - Brand Development Manager - Current


My role focused on managing all digital projects and marketing communications including ecommerce, social commerce and customer service. I built an identifiable brand that carried a positive genuine consumer relationship by focusing on content marketing, mobile commerce, digital marketing, and partner relationship management.

 

TypeAura - Marketing Communications Coordinator - Current

 

Coordinated the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team. Acting as a liaison between product management, sales and marketing.

​

Karibu Cafe - Copywriter - on going


Following a simplistic design brief, working autonomously to
produce creative content with an explicit attention to detail.

​

Kings Transport - Customer Service Representative – July 2014 - February 2016
 

A positive point of interaction with stakeholders to ensure basic needs are met for a high quality service that reflects the company core values. Resolves service problems by clarifying the customer's complaint through valuable interpersonal skills.

​

Calendar Club - Franchisee - October 2015 to February 2016

 

Business management and staff development, contributing to stock distribution and logistics as well as staff training and weekly profit statements, including income reports.

​

SKILLS

WORD PRESS

SOCIAL MEDIA
CORRESPONDENCE 

ANALYTICAL REVIEW

BRAND DEVELOPMENT

VOLUNTEER

Kidzucate Inc - Marketing and Social Media - Current


Perth based Non-Profit and Charity Organisation. Working on implementing marketing strategies for current and future events as well as networking, incorporating symbolic thinking and correspondence.

​

Perth Mediation Centre - Social Media Management and Content Creation. - Current

​

Developing an online presence with a specialised digital strategy. The objective is to increase brand recognition and loyalty through the use of creative and interactive content with a clear call to action.

EDUCATION

Bachelor of Marketing, Advertising and Public Relations.

Completed July 2016, Edith Cowan University.

Course included:

 

Creative Writing

Digital Photo-media

Collaborative Design

Promotional Marketing

Corporate Communication

Business and Professional Ethics

Strategic Branding and Brand Development

 

Diploma of Leadership and Management.

Completed July 2016, Franklyn Scholar.

 

Developed the skills needed for planning, organising, implementing and monitoring the workload of others. Enhanced the ability to use emotional intelligence when evaluating solutions to unpredictable problems.

 

© 2016 by Ebony Drayton
Proudly created with
Wix.com

 

  • LinkedIn - White Circle
  • Facebook - White Circle
  • Pinterest - White Circle
bottom of page